The Entertainment Industries Council, Inc. (EIC) annually presents the PRISM Awards, in collaboration with the Substance Abuse and Mental Health Services Administration (SAMHSA), FX Network, and News Corporation, for outstanding accomplishments in the accurate depiction of drug, alcohol and tobacco use and addiction, as well as mental health issues, in film, television, interactive, comic book, music, and DVD entertainment.

PRISM Award winners are selected through a submission and review process by members of the creative community and scientific experts. They are selected for their entertainment value, accessibility of their message, and scientific accuracy. The production in each category that best exemplifies these three objectives is presented with an award.